C2C: Country to Country is an annual multi-day country music festival created by AEG Europe and SJM Concerts in association with the Country Music Association. The festival takes place each March in London, Glasgow and Dublin.

C2C was first launched in March 2013 at The O2, London as a two day event with Carrie Underwood and Tim McGraw as headliners. This was Tim McGraw’s first UK appearance.

Outside of the arena a small amount of free Pop Up Stages presented local country acts.

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In 2014 C2C launched in Dublin O2 (now 3Arena) taking place on the same weekend as the London event, with artists switching venues each day. Headliners in London and Dublin in 2014 were Brad Paisley and the Zac Brown Band.  The Dixie Chicks also performed – their first UK performance in 8 years. CMA Songwriters Series and aftershow parties were added in London, and the Shires and Ward Thomas first performed on the Pop Up Stages.

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In 2015 C2C was back with headliners Luke Bryan and Lady Antebellum. This was Luke Bryan’s first UK appearance. In Glasgow C2C also presented ‘C2C Presents’ presenting most of the line up of the festival over two week nights ahead of the London/Dublin weekend. In London a small stage in the arena featured short performances by new artists including Sam Hunt. In London Bob Harris’ Under the Apple Tree Stage was added.

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In 2016 C2C grew into three days and added C2C Glasgow at the Clyde Auditorium. Headliners were: Miranda Lambert, Carrie Underwood and Eric Church. First UK appearance for Lambert and Church. Chris Stapleton also made his UK and Ireland debut.  In London artists including Maren Morris and Charles Esten -  from the TV Show Nashville -  performed on the new artist stage in the arena now named The Yamaha Music Stage. New stages outside of the arena included the Bluebird Café, BBC Radio 2 Country Stage and the Late Night Sounds Like Nashville Stage.