Privacy Policy – W21Music Group
Effective Date: 01/04/2026
W21Music Group (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit our website or interact with us.
1. Who We Are
W21Music Group is a public relations company specialising in music and entertainment communications.
If you have any questions about this policy or your data, you can contact us at:
📧 team@w21music.com
2. What Information We Collect
We may collect and process the following types of personal data:
Contact details (name, email address, phone number, postal address)
Professional information (job title, company, media affiliation)
Communication data (emails, press requests, responses)
Website usage data (IP address, browser type, pages visited – via cookies or analytics tools)
3. How We Use Your Information
We use your information to:
Send press releases, tour announcements, and client news
Share editorial opportunities and relevant media content
Respond to enquiries and maintain professional relationships
Improve our website and services
Inform you about updates to our services (where relevant)
4. Legal Basis for Processing
We process your data under the following lawful bases:
Legitimate Interest – to communicate relevant PR and media information to journalists and industry professionals
Consent – where you have opted in to receive communications
Legal Obligation – where we are required to comply with applicable laws
5. Data Storage and Security
We store personal data securely using trusted third-party providers, including:
Google Workspace (formerly G Suite)
Wix (website hosting and infrastructure)
These providers maintain GDPR-compliant safeguards. We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
6. Data Sharing
We do not sell, rent, or trade your personal data.
We may share data only:
With trusted service providers (e.g. hosting or email systems)
When required by law or regulatory authorities
7. Data Retention
We retain personal data only for as long as necessary for professional communication purposes or until you request removal.
8. Your Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (“right to be forgotten”)
Object to or restrict processing
Withdraw consent at any time
To exercise your rights, email: team@w21music.com
9. Opting Out
If you no longer wish to receive communications from us, you can:
Click “unsubscribe” in emails (if applicable), or
Contact us at team@w21music.com
We will promptly remove your details from our database.
10. Cookies and Website Tracking
Our website may use cookies and similar technologies to improve user experience and analyse site traffic.
You can manage or disable cookies through your browser settings.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
13. Contact
For any privacy-related questions or requests, please contact:
📧 team@w21music.com