Welcome to w21Music Group - the UK’s home for everything country music. We’ve grown from our roots as w21Music, a digital media platform covering the latest news, reviews, and interviews, into a full-service, industry-specialised media group supporting artists and fans under one roof.
At the heart of the group is w21Music, our original brand and media platform. It’s where it all started, delivering the latest country music content online, connecting fans with artists, and building a digital home for the UK country music community.
w21Records is our independent record label, supporting artists from the UK and USA. We distribute music for artists including Brian Collins (USA) and Kezia Gill (UK). Kezia Gill began her journey with us as a stepping-stone label before signing with Universal Music / Snakefarm Records, and we continue to nurture talent and help artists reach their full potential.
w21Music Live handles everything to do with live music. From managing tours and festival operations, including being part of the Country Calling Festival in Chelmsford, to running merchandise stalls at gigs and creating or sourcing merchandise for artists, we bring country music to life for audiences across the UK. We manage, operate, and deliver tours from start to finish, ensuring every live experience is unforgettable.
ZimagineD is our dedicated PR, marketing, and artist management team, providing the professional support artists need to grow their careers.
Photography and visual storytelling have always been central to our work. We were honored to have Drew (1957–2024) as part of our team, a friend, family member, and one of the finest live photographers in the country music scene. His legacy lives on in the memories and images he captured. Today, visual content for the group is expertly handled by our good friend Paul Clampin of London Backline Photography.
From media coverage and digital content to touring, merchandising, videography, photography, design, and marketing, w21Music Group offers everything an artist needs to develop and succeed, all under one roof. We’ve grown from a single digital platform into a complete ecosystem for country music in the UK, supporting artists, entertaining fans, and driving the scene forward.
w21Music Group
