Aoife Carton - Not What I'm Into

Aoife Carton is a Dublin born, London based singer and let me immediately set your minds at ease - it is pronounced "ee-fuh"! She's sporadically been releasing singles since 2017, and the undoubted success of this one may cause some to revisit her back catalogue for further gems.

Whether intentional or a combination of budget or Lockdown restrictions, she has emerged with a sound that brings together an Americana sound and tinged it with some of her Irish origins, some dance beats and a pure pop sensibility to make a refreshing sound.

There's a spaghetti western guitar sound and an almost native American drum beat that open the song along with Aoife's backing vocals hanging in the ether to intrigue the listener before things have even got properly started. Lyrically it starts with a rebuke and it is immediately apparent that this song has a very specific target and that some scores are being settled - this lady is not to be played with!

"Well you didn't think I could be so cold now then did you?

Thought that my love was set in stone"

Aoife's vocals are soft, gentle which nicely counterpoint the retrained knowing of the words, there is no doubt as to who is having their say here.

The pure pop of the chorus has a faint banjo running through that neatly keeps it in touch with its country roots

"i could be the kind of girl you're looking for, waiting for you, hanging on your every word

took all the love cos I wouldn't get any from you, that's just not what I'm into"

The second verse sees Aoife get even more sassy and assertive

"Boys like you are all the same - think you can use me for your pleasure, I won't know any better"

There is a settling of scores, reminders of how poorly she's been treated and a clear statement of intent that those days are gone.

There is a definitely empowering "I'm not still crying over you" that lets acts as a final reminder of who is in charge

Ending suddenly on a little guitar flourish it's a perfect little single

Not What I'm Into is released on June 4th

We mentioned searching Aoifes back catalogue for gems and it seems there is a veritable untapped mine waiting to be discovered and it is fascinating watching her style develop across the 5 singles spread over a 4 year period. There are a few constants, there is always an impressive narrative, and a strong sense of rhythm, and celtic her origins are always there, sometimes as barely a flash but unmistakably still there.

So let's take a stroll down memory lane

"Who I Am Today" was her previous and most popular single to date , which has a driving guitar sound and a pulsating beat to it as it literally details how she has become who she is. It is written from a point of confidence today, but at times it is heart breaking and brutally honest

"I didn't dance till I turned 19

cos my friends at school said

I hadn't got the rhythm in me!"